SOLVANG, CA – DECEMBER 2: Tourists flock to this Danish-themed town to view the colorful lights of the Christmas holiday season and to dine on aebleskivers, ice cream, and baked goods as viewed on December 2, 2023, in Solvang, California. Following the notoriety from the Academy Award-winning film Sideways, this buccolic farming region north of Santa Barbara has become a popular Wine Country stop for global and domestic tourists traveling between San Francisco and Los Angeles. (Photo by George Rose/Getty Images)
Researchers in California contacted data brokers in their state to exercise their rights under the California Privacy Protection Act. Many didn’t reply, while others threw up barriers.
An investigation by California’s attorney general into use of location data could rein in the worst abusers, but should also be able to determine legitimate business use.
A photographic illustration shows a mobile phone near the NSO Group company logo on Feb. 9, 2022 in the Israeli city of Netanya. (Photo by JACK GUEZ/AFP via Getty Images)
A man watches a television screen showing a news broadcast with a photo of North Korea’s leader Kim Jong Un, at a train station in Seoul on May 30, 2024. (Photo by Jung Yeon-je / AFP)
A plume of smoke rises from the Ranch 2 Fire on August 15, 2020 in Azusa, California. The fire blackened at least 2,500 acres in the Angeles National Forest near Los Angeles but burned away from homes causing evacuation orders to be lifted on August 14. (Photo by Mario Tama/Getty Images)