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California Privacy Protection Agency

SOLVANG, CA – DECEMBER 2: Tourists flock to this Danish-themed town to view the colorful lights of the Christmas holiday season and to dine on aebleskivers, ice cream, and baked goods as viewed on December 2, 2023, in Solvang, California. Following the notoriety from the Academy Award-winning film Sideways, this buccolic farming region north of Santa Barbara has become a popular Wine Country stop for global and domestic tourists traveling between San Francisco and Los Angeles. (Photo by George Rose/Getty Images)

Hundreds of registered data brokers ignore user requests around personal data

Researchers in California contacted data brokers in their state to exercise their rights under the California Privacy Protection Act. Many didn’t reply, while others threw up barriers.
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